designer / illustrator / creative thinker + doer // emily buckner pierce
Throughout its history, Hartmann has upheld its image as the definitive American purveyor of stylish carrying bags, always viewing luggage as a veritable fashion accessory. With this in mind, when I came on board at Hartmann, I realized that there needed to be a true style and brand handbook in every employee's hands. Spearheading this project, I compiled a 95 page handbook outlining every aspect of the Hartmann brand to assure cohesive messaging and delivery at all levels within the company.